How Video Marketing Drives Startup Success
You might have dreamed of starting a business and are able to make it happen. It's an exciting feeling to start something new on your own, but there's still a lot to do after your doors open for the first time. Nothing can begin with a word of advice. You have to set up the groundwork from branding to developing a digital presence and attracting clients for your firm.
If you are looking for a long term growth of your business then we’re here to help you out!
The first and most important step is to establish your Brand's Presence. Branding is your promise to your customers. More specifically, your brand is the set of emotions and perceptions that you express and communicate to them through a series of visuals. A video is more effective in attracting the attention of your potential prospects, allowing you to interact with them. Videos convey information about the business that pictures or Powerpoint presentations cannot in less time. A fun aspect about videos is that they are excellent storytellers, which makes it simpler to explain, connect, and relate.
Let's look at the top five important advantages of video for attracting and retaining customers:
1. Increases Revenue: The bottom line for both startups and established organisations is ROI. Companies who use video for marketing increase revenue 49 percent faster than organisations that do not use video. (source: Quinn,2017)
2. Builds Trust and Credibility: Video is a great conversation starter since it encourages people to ask questions about your company, product, or service. It allows your company to establish a personal connection with your target audience.
3. Highly Informative: Video marketing assists start-ups in educating their clients by providing reliable sources of information. By addressing the questions, you increase brand recognition, consumer loyalty, and provide immediate value.
4. Reaching to Decision Makers: Any B2B or B2C can benefit greatly from video marketing. When a person is thinking about buying anything, he spends a lot of time watching similar videos to figure out exactly what he wants. It helps to tell your story for any business, making it more personalized by stating your vision and concept behind it.
5. Ensures Brand Recognition: According to research, the text is more difficult to remember than appealing visual content. Customers remember your video advertising content, but they also remember your company and the items and services you provide. This contributes to greater sales and leads for you.
Your key to a successful marketing strategy is to have an appealing and engaging Brand Video and this can build your own niche on the internet in a matter of days by gathering millions of views. A solid brand video does not only act as a means to convey your message but it is also a statement to your potential consumers about how you are aligned with them and that you’re the solution they’ve been searching for.
