What are you majorly missing in your Marketing Plan?
Over the past decade, the digital landscape has changed radically. With digital innovation getting more affordable than it had been, there are fewer limitations on how, where and when users can engage with content. In that light, the scope of content marketing has also changed fundamentally. Considering the dynamic trends of content consumption in this fast-paced world, video is one of the most impactful content which is relevant and beneficial for FMCG brands.
Here are the top 5 reasons which make visual content the most effective way of marketing for FMCG companies:
1 - Users’ preference: ‘Watch first - Read later’
Humans are visual creatures who get easily connected to a story or message where the human elements are shown as they can relate to the person appearing on screen. Therefore, the majority of the consumers prefer to watch online video content to read articles about a brand’s product/service offerings. This significantly proves that videos draw more traffic to a brand’s website than any other form of content marketing. If you intend to show the more personal aspect of your brand, sharing it through social media stories, or vlogs is a fabulous way to go about it.
2 - Video plays a key role in shoppers' decision-making process
In the digital age, consumers often look for videos about the products they are seeking for. They like to watch videos from unboxing and haul videos to product reviews or demo videos which inform and entertain consumers. Brand videos offer important information about a product’s features and usage, thus helping potential customers in making a purchase decision based on their choices. Thus, if you are planning to influence your consumers to engage with your brand and buy your products, videos are the perfect approach.
3 - Strengthens your brand’s digital presence
Your brand video helps in elevating your online visibility which further facilitates in increasing brand awareness among your target audience. In a highly competitive commercial market, offering your customers a captivating brand film assist them in buying a suitable product as per their needs. A brand movie truly educates, enlightens, and engages your consumers more than a message on your webpage or in emails.
4 - Boosts your business
It won’t be wrong to say that Google loves videos too much as viewers do. The rank of a webpage on the Search Engine Results Page (SERP) is decided based on its content as Google gives priority to those webpages that have videos. Thus, videos are not only good but a powerful Search Engine Optimisation (SEO) Strategy for FMCG brands. They can get higher sales through compelling brand films as visual content helps in generating maximum traffic to their websites and converting potential leads into clients. Therefore, through an effective brand video, awareness, and engagement, you may have a higher potential of boosting your business
5 - Builds trust and confidence among shoppers
Shoppers tend to evaluate a brand’s marketing content with a sceptical eye which highly affects their purchase decision. Your brand videos help in imparting a feeling of confidence among your customers. The shoppers rely on your brand and offerings after watching effective, engaging, and educational visual content. They start considering your organization as a hotspot for authentic information about a product. This assists in building their trust in your brand, thus connecting you with them on a personal level.
In a nutshell, incorporating a brand video can be highly impactful to FMCG companies in today’s fast-paced competitive market. Video Content is reasonable, reliable, and powerful for your brand. You can use it on a steadily expanding scale in all your marketing ventures to get an edge over your rivals. It will no doubt take you to new horizons and propel your business growth.
