Will People be Scared to Check-in at your Property after Covid-19?
Most people will feel very scared and nervous to stay in Hotels. Especially during the upcoming months. After all, this deadly disease has changed the hearts and mind of people all over the world. Some thoughts that customers may have in their mind before they select a hotel, or a resort are:
They will have some sort of suspicion on how you have sanitized your property during and after COVID-19.
They will have questions on hygiene in your property such as “will your housekeeping staff have clean hands, when they make their bed”; “do they wipe all surfaces with sanitizers”
How important is guest safety for the management of the hotel, in light of COVID-19? While expectations of cleanliness were there in the minds of the customers; there is now this heightened sense of paranoia. This will not go away for considerable period of time.
Therefore, what can you do as a property Owner or a Manager? Here are some ideas:
Carry out a thorough cleaning of your property, especially areas where customers visit the most. Do not miss out on surfaces such as tables, chairs, headboards in the beds. In your checklist for items to clean, include fabrics such as bed sheets, pillow covers, tablecloths and other places where customers are likely to touch.
Take pictures of these activities and post them in your social media channels. If you have fan followers, you will clearly see them loving this gesture of extra care.
Create a small 1-2-minute video on how your property is geared up for your customers who can now check-in with peace of mind. Don’t forget to upload the same on your website.
4. Keep a Sanitizer in every room. This may be more important than a shampoo in your bathrooms.
Our research points out that bookings are over 60% more likely to happen if a customer sees a video. Impactful and contextually relevant videos are what the customers love, simply because you are showing them what they want to see rather than what you want to tell. The hospitality industry, especially hotels and resorts have been the worst hit by the COVID-19 pandemic. You can fight it and come out as a winner if you start your planning now.
