How Video Supports at each stage of the Sales Funnel
What’s your customer decision journey?
The customer journey is a route map, the customer takes from the time they first encounter your brand to the time they make a purchase. The customer journey in a nutshell is a pathway for purchase that moves through the three stages of awareness, consideration and decision making.
At every stage, your customer would want to walk through a medium of support. There is a need to feed them with different kinds of content to guide and support their decision-making process. Adding video as a medium to each step of the funnel can help move potential customers through the process faster, while also making them feel more informed and confident in their decision to buy.
Let’s funnel it down stage by stage
Awareness
At this stage, your customer isn’t really looking out for something to buy. Here educating content should be fed with the motive of revealing valuable and useful information to help your audience to understand how their problem can be solved. The point is to get your brand in front of your ideal client.
Consideration
At this stage, your supporting content needs to dig a little deeper. The content must be clear on what you’re selling and showcasing your brand in an engaging way at the same time. Explainer or how-to videos highlight how your product or service solves a problem in a clear and efficient way. They enable a customer to make a purchase decision.
Decision Making
At this stage, the content needs to be even more effective. A happy client is your company’s strongest salesperson and a video testimonial ensures that their satisfaction is leveraged to its full potential. Adding a sprinkling of social proof reminds them that your product’s been tested by their peers. This will not lead to any ifs and buts during the purchase process.
For any stage of the sales funnel, it's important to choose the right type of video. Right from having an educational video to make your potential customers aware of your brand, a detailed explainer video to help them understand what you cater to, or a happy testimonial that leads to deciding why customers should choose your company amongst others.
