The Future of Content Marketing
Have you heard the saying - “Content is King”?
Though content marketing used to be just a way to set yourself apart from the rest, it has now become a necessity for any business. Video Content Marketing is the sure-shot way to increase more followers and enhance your reach.
Let’s look at these 6 reasons for which video content will do wonders for your business:
Builds Trust in your Brand:
Video content builds trust and credibility. To make your audience believe in your product/service, you need to engage with them. They need to feel that you’ve made an effort to reach out to them. Nothing is more engaging than an overarching brand video to tell your compelling story to your potential customers.
Increase Conversions:
Video Marketing boosts sales and conversions by educating your audience about your products and services. The ultimate purpose of running video marketing campaigns is to make your customers purchase your products or services.
Convey your Message:
Explainer Videos convey a lot of information in a short span of time. Studies show that the average attention span of a human is just 8 seconds. A great way to creatively showcase your business is through animated brand videos which not only are entertaining but also informative.
More Social Media Shares:
Explainer Videos are also an effective way to improve email marketing campaigns. Brand videos if crafted in an entertaining manner will direct inbound traffic to your websites and social media pages. Thus, enhancing your brand visibility among your target audience.
Drives more Traffic:
Brand Videos will reduce the bounce rate of your web pages. By adding a video to your website, the visitors will spend more time and it will compel them to engage with your offerings.
Improve SEO Rankings:
Videos also improve your SEO rankings. User engagement rate and time spent on the website is important for the search engine optimization factor. Since viewers will spend more time on the website by watching videos, search engines like Google will rank your page better and drive more visitors to your website.
Videos are a crucial part of content marketing strategy and can help you promote your brand effectively. People love to watch them and consume them more than other forms of content. It’s safe to say that they’re here to stay and are the future of content marketing.
